Classical:NEXT, the music industry expo that has its third outing on 14 to 17 May, has hurriedly expanded its exhibition area in the applied arts museum in Vienna, because demand for stands is already a third up on last year.
More than 350 representatives of the recordings, live and arts management sectors from over 30 countries have registered to attend, with the reduced rate for delegates expiring on 7 March.
Brazil and Korea will be the potential growth markets addressed by speakers during the 25 conferences, which will also examine programming for live, broadcast and digital audiences, education, presenting classical repertoire online, using data to understand audiences and the future for the orchestra.
Baritone Thomas Hampson will present the keynote speech at the opening night party. He described Classical:NEXT as ‘a foresightful initiative that brings people together from all over the world to explore new horizons of appreciation and understanding of the classical music idiom’, adding: ‘As an artist and passionate advocate for the arts, I look forward to embracing those challenges together.’
New-look video showcases will feature titles ranging from a ‘4D opera’ about the inventor Nikola Tesla to a concert series for the deaf and hearing-impaired, held by the BBC National Orchestra of Wales.
There will also be nine showcases of rising young stars from around the world.