Success for Classical:NEXT

- 16 April 2014

Nearly 700 delegates have registered for the third outing of Classical:NEXT, the music industry expo, one month before its third outing opens in Vienna  on 14 May.

Attendance is about 10% up on last year, and there has been a marked increase in exhibitors and conferences. The exhibition area in Vienna’s MAK applied arts museum had to be extended because demand for stands was a third up on last year.

A third conference hall has also had to be created to cater for the 30 sessions scheduled &#8210 double last year’s total &#8210 in addition to the individual and group mentoring programming.

Networking at Classical:Next Photo: Eric van Nieuwland

Networking at Classical:Next
Photo: Eric van Nieuwland

Brazil and Korea will be potential growth markets addressed by speakers during the conferences, which will also examine programming for live, broadcast and digital audiences, education, presenting classical repertoire online, using data to understand audiences and the future for the orchestra.

Baritone Thomas Hampson will present the keynote speech at the opening night party. He described Classical:NEXT as ‘a foresightful initiative that brings people together from all over the world to explore new horizons of appreciation and understanding of the classical music idiom’, adding: ‘As an artist and passionate advocate for the arts, I look forward to embracing those challenges together.’

Alongside IMZ screenings, new-look video showcases will feature titles ranging from a ‘4D opera’ about the inventor Nikola Tesla to a concert series for the deaf and hearing-impaired, held by the BBC National Orchestra of Wales.

There will also be nine showcases of rising young stars from around the world, and the closing event on 17 May will include an address from Alan Fletcher, president and chief executive of the Aspen Music Festival and School, and a concert featuring electronics and percussion artist Joby Burgess.

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