I’ve been enjoying reading various responses to comments made by Max Hole, the ceo of Universal Music Group International, at the Association of British Orchestras conference towards the end of January. Most seem to have jumped to conclusions about what he said, based on a few quotes. Straw men were raised and dutifully knocked back down, in admittedly interesting and well-reasoned terms. What were off-the-cuff comments have been interpreted as if he were issuing sine qua nons for the survival of the orchestral sector or even classical music itself.